Web App
FunnelForge
Problem
Trial signups were healthy, but activation lagged because the onboarding journey and growth instrumentation were fragmented.
Approach
Rebuilt trial onboarding around one core success path, shipped role-based dashboards, and added activation + revenue event tracking.
Outcomes / Target KPI
- • Target KPI: +35% activation rate
- • Target KPI: +20% trial-to-paid conversion
- • Target KPI: 30% faster growth experiments